American Beef Culture · USA 2027
A field trip exploring the people and places of American beef and BBQ culture. Texas barbecue is the clear focus; professional development, expert discussion, a road trip experience, and plenty of free time all go hand in hand.
Texas as a Field of Specialization
This field trip is designed for professionals and enthusiasts in the meat industry, the restaurant industry, retail, sensory analysis, and barbecue. It combines production knowledge, systematic tasting, and expert discussions with the experiences of a group road trip. Time is intentionally set aside between stops for participants to form their own impressions and share ideas.
Time Period and Route
The study tour begins on February 21, 2027, in Texas and ends on March 8 in San Francisco. Travel on February 20, 2027, is not part of the start of the study program. The Hawaii extension is optional.
9 Nights · Stage 01
Nine Nights in Texas. The program begins on February 21 and takes participants to Dallas, Fort Worth, a ranch and feedlot, Texas A&M, and Austin—where they’ll visit Franklin Barbecue; Lexington—where they’ll visit Snow’s BBQ and Tootsie Tomanetz; and Houston—where they’ll visit Truth BBQ.
The Trip at a Glance
The Texas leg of the tour includes nine nights from February 20 to March 1. This is followed by four nights in Las Vegas from March 1 to 5 and three nights in San Francisco from March 5 to 8. The optional extension offers four nights on Oʻahu from March 8 to 12.
Professional and Culinary Highlights
Texas-style barbecue remains the clear focus. The other stages provide additional professional insights, international perspectives, and time for personal experiences.
Franklin Barbecue in Austin, Snow’s BBQ in Lexington (with Tootsie Tomanetz), and Truth BBQ in Houston represent different facets of Texas BBQ culture.
Technical insights link cattle raising, feeding, and production to the product's eventual characteristics.
Meat science, research, and knowledge transfer complement the practical perspective on beef quality and processing.
This field trip connects the two cities through stockyards, beef culture, and that classic road trip vibe.
Las Vegas and the Area 51 region offer a deliberate contrast to Texas while also allowing for some free time.
The Grand Canyon, Death Valley, and a helicopter flight over Las Vegas can be booked as add-ons. The Metallica concert at The Sphere on March 4 can be booked separately; it is not included, and ticket availability is not guaranteed.
City, the Pacific, and Silicon Valley—with Apple, Google, and Meta—add a technological and urban perspective to the journey.
The optional extension includes four nights right on the world-famous Waikīkī Beach and a guided tour of Oahu Meats / Griffith Livestock.
An optional day trip takes you to the volcanic landscapes of Big Island.
Continuing Education on the Go
The field trip combines professional networking, group tastings, and discussions with the experience of a road trip. The integrated master class delves deeper into the subject matter and counts as an international module for the International Meat Sensory Program (IMSP).
Included for all participants
The components included support orientation, in-depth study of the subject matter, and a coordinated approach during the field trip.
The master class is integrated into the major's curriculum and counts as an IMSP study abroad module.
A personal ID card, lanyard, cap, T-shirt, and bag are included for all participants.
The personalized travel itinerary delivers the daily schedule, hotels, meeting points, and important information directly to your cell phone.
Available as an add-on
Meal packages and additional services are offered as options and are not automatically included in every travel option.
Additional shared meals can be added to match the booked travel option.
The excursions, as well as a helicopter flight over Las Vegas, can be booked in addition to the main trip.
The concert on March 4 is not included. Ticket availability is not guaranteed.
From Oʻahu, you can add a day trip to the volcanic landscapes of the Big Island.
Reservations and Variants
Non-binding reservations are already being accepted.
Nine nights in Texas with a focus on beef and BBQ culture.
The complete main tour from February 21 to March 8, 2027.
Main trip plus four optional nights on Oʻahu from March 8 to 12.
Texas BBQ Road Trip 2027
Non-binding reservations are already available. Bookings open on November 1, 2026.
