Trading Hub
Origin, supply chains, and market positioning are becoming comparable on an international level.
Expertly Curated Adventure Tour
Dubai 2028
The Culinary Trade Tour Focusing on Meat, Fine Dining, and International Perspectives
Gulfood is the world’s largest annual food and beverage trade show and serves as the professional highlight of the trip. Top restaurants, tastings, culture, and personal encounters make Dubai 2028 an extraordinary shared journey.
The exact travel dates will be announced as soon as the dates for Gulfood Dubai 2028 have been officially announced.
FocusGulfood
ConnectionProfessional Trip, Enjoyment, and Exchange
GuidanceProvided personally by Ronny Paulusch
GroupLimited number of participants
Why Dubai
Global Trade, Indulgence, and Visionary Concepts—All in One Place
Dubai is one of the world's leading global trade hubs for food and agricultural products. Gulfood brings together producers, distributors, technology providers, and the foodservice industry from numerous markets.
Behind the scenes at the trade show lies a complex interplay of the global meat trade, halal requirements, logistics, food service, and high-quality food concepts.
It is precisely this combination that makes Dubai so special: international trade flows, new product ideas, ambitious dining scenes, iconic architecture, and a food culture that immediately reflects global trends.
Food Capital
Dining experiences, product presentation, and culinary diversity reflect different concepts of quality.
Future Lab
New concepts can be observed, analyzed from a technical perspective, and applied to one's own context.
The Academic Focus
Gulfood as the industry's focal point
At Gulfood, the Meat Halls are a particular highlight. There, products, origins, programs, standards, and global supply chains of the international meat industry come to life in a real-world market setting.
01
Products and Origin
- International Manufacturers and Suppliers
- Premium meat from various countries of origin
- Beef, Wagyu, lamb, and other international meat categories
- Origin, Breeds, Feeding, and Quality Positioning
02
Cutting and Aging
- Patterns and International Pattern-Making Concepts
- Aging and Premium Programs
- New Products and Market Trends
03
Market and Standards
- Halal Requirements and International Market Standards
- Trade, Logistics, and Global Flows of Goods
- Product Strategies and International Quality Concepts
04
Encounter and Transfer
- One-on-one meetings with producers, distributors, and industry representatives
- Classification for Skilled Trades, Retail, Hospitality, and Education
- Comparison with one's own organizational challenges
The benefit lies in the classification.
Insights gathered from the Meat Halls at Gulfood are presented in a way that is accessible to the artisanal sector, retail, the food service industry, and the education sector, and are linked to their specific operational challenges.
What Makes This Trip Special
Six Perspectives That Go Hand in Hand
Choose a perspective and discover what makes this trip special—whether in terms of culture, cuisine, or personal experiences.
01
Expertise
Analyzing International Developments from a Technical Perspective
Market trends, origin, product quality, aging, and standards are not merely observed but analyzed in context.
02
Encounters
Direct exchange opens up new perspectives
Selected discussions with producers, distributors, specialist partners, and industry representatives provide direct access to the global meat industry.
03
Pleasure
Quality is an experience we share
Expert-led tastings and select top restaurants combine product knowledge, sensory perception, and an extraordinary culinary experience.
04
Culture
The Metropolis Becomes the Context
Dubai by day and by night, its distinctive architecture, and selected cultural perspectives shed light on the environment in which international food concepts take shape.
05
Community
A small group gets more out of a program
The limited number of participants creates opportunities for discussion, shared observations, and one-on-one conversations among people with a professional interest in the subject.
06
Classification
Observations are applied to one's own practice
Ronny Paulusch is personally accompanying the trip and providing expert insights into products, concepts, discussions, and market trends.
The Planned Program
Experience Dubai through its professional, culinary, and cultural aspects
The current planning status builds on the original M.E.A.T. Dubai trip and expands upon it for 2028. The final itinerary will be determined once the Gulfood dates are announced.
01
Core Subject Matter
Gulfood
As the world’s largest annual procurement trade show for the food and beverage industry, Gulfood serves as the industry’s focal point. In the Meat Halls at Gulfood, the focus is on the international meat industry, origin, breeds, feeding, cutting, aging, halal requirements, market standards, logistics, and one-on-one professional discussions.
02
Firmly planned
Nusr-Et
Nusr-Et is a staple of the program. A visit there combines exceptional meat presentations and gastronomy with a professional examination of product quality, cutting, preparation, presentation, and international brand positioning.
03
Firmly planned
The Dry Ager Guy and His Dry-Ager Boutique
This return visit to The Dry Ager Guy at his dry-aging boutique combines a personal, professional exchange with a tasting. The focus is on modern aging concepts, quality strategies, and the sensory evaluation of high-quality meat products.
04
Top-Notch Dining
Gordon Ramsay and International Restaurant Concepts
The itinerary includes a dinner at Gordon Ramsay's restaurant as well as other select top restaurants. These evenings combine culinary enjoyment, professional development, and direct interaction with kitchen staff regarding meat quality, preparation, and presentation.
05
Desert Experience
Jeep Safari and Bedouin BBQ
A Jeep safari through the desert leads to a traditional Bedouin barbecue. The cuisine, scenery, and shared experience come together here to create one of the most memorable highlights of the trip.
06
Icons of the Metropolis
Burj Khalifa, Museum of the Future, and Miracle Gardens
The itinerary includes iconic stops that bring Dubai’s architecture, forward-thinking vision, and extraordinary presentations to life: the Burj Khalifa, the Museum of the Future, and the Miracle Gardens.
07
Discover Dubai
Historic Spice Market and City Life
The historic spice market in Old Dubai and selected glimpses of the city showcase the blend of tradition, trade, a variety of flavors, and a modern culinary hub.
08
Unique Concepts
Atlantis The Palm and Burj Al Arab
Atlantis The Palm and Burj Al Arab are internationally renowned hospitality and dining destinations. The plan is to offer select glimpses that also reveal what lies behind the visible luxury.
09
Abu Dhabi
Sheikh Zayed Mosque and local date producers
Abu Dhabi is expanding the program to include the Sheikh Zayed Mosque, cultural perspectives, and professional exchanges with local date producers.
Experience on Which Dubai 2028 Is Building
The previous M.E.A.T. trip already combined meat selection, presentation, aging, and preparation with culinary discussions, cultural insights, and shared experiences. Dubai 2028 continues this tradition and places Gulfood at the center of the professional focus.
The Planned Service Framework
With professional guidance and organized on-site
The trip is being organized as a comprehensive B2B trade event. The specific scope of services will be confirmed in writing with the final program.
- 01
Expert-Curated Program
Gulfood, trade partners, restaurant concepts, tastings, cultural activities, and joint evaluations are combined into a cohesive travel itinerary.
- 02
Limited number of participants
The small group provides an opportunity for personal conversations, direct interaction, and in-depth professional guidance.
- 03
Approaches and Encounters
Plans include partnerships with selected specialty suppliers, international producers, kitchen crews, and restaurant concepts.
- 04
On-site Organization
As things stand now, transfers, admission fees, and travel arrangements are included in the program. The trip begins and ends in Dubai.
- 05
Overnight Stay and Breakfast
The itinerary includes eight nights' lodging with breakfast. The hotel and specific details of the services will be provided in the final itinerary.
- 06
Documentation and Certificate of Participation
The technical observations and findings should be documented in a clear and transparent manner and supplemented with a certificate of participation.
Who This Trip Is For
For professionals who look beyond their own market
This B2B format is aimed at experienced professionals and those with a technical interest who wish to thoroughly compare and evaluate products, markets, and restaurant concepts and apply this knowledge to their own professional practice.
- 01MeatSommeliers
- 02MasterButchers and Skilled Workers
- 03Production, Processing, and Trade
- 04Diningwith a Focus on Meat
- 05Instructorsand Coaches
- 06Industry expertsand entrepreneurs with a professional interest in the field
Support and Professional Assessment
Personalized support. Expert guidance. Shared experiences.
Ronny Paulusch is personally accompanying the trip. He combines market analysis, product knowledge, sensory perception, and operational considerations into a clear, expert perspective.
Discussions, tastings, and observations are reflected upon collectively. This gives rise to a professionally curated exchange that allows room for diverse experiences and entrepreneurial perspectives.
Dubai 2028
Professional Trips, Culinary Tours, and International Exchange
If you'd like to explore Dubai together—whether through professional, culinary, or personal experiences—you can register your interest with no obligation.