Augsburg Butcher School · Developed by Ronny Paulusch
Certified Meat Specialist - SALES
Product expertise, sensor technology, and consulting for people who don't just sell meat, but also communicate its value in a clear and credible way.
Course Profile
From product knowledge to expert advice.
Certified Meat Specialist SALES combines meat expertise with sensory awareness, professional advice, and customer-focused communication. The program translates in-depth technical knowledge into clear, sales-oriented conversations without compromising product quality.
The concept was developed by Ronny Paulusch. Ronny Paulusch, Jörg Erchinger, and Wolfgang Müller teach at the Augsburg Butcher School.
Certified Meat Specialist SALES was conceived and developed entirely by Ronny Paulusch. In Germany, the program is licensed to the Augsburg Butcher School. Licenses for other countries are available to qualified educational institutions.
Request a Country LicenseComing soon in an extended version!
In addition to the existing format, an extended version will be offered in the future.
Focus Area 01
Product & Origin
Good advice starts with a solid understanding of the product.
- Animal Species, Origin, and Quality Systems
- Cuts, Uses, and Product Information
- Aging and Quality Development
- Classify Product Differences in a Clear and Understandable Way
Focus Area 02
Sensors & Processing
Insights and analysis are translated into clear advice.
- Sensory Fundamentals and Product Language
- Texture, juiciness, and flavor
- Processing and Preparation
- Product Comparison and Quality Arguments
Focus Area 03
Sales & Customer Relations
Expert knowledge is conveyed in a way that enables customers to make confident decisions.
- Needs-Based Counseling
- Questions, Objections, and Recommendations
- Presentation and Sales Psychology
- Long-term customer relationships
Process & Qualifications
The academic framework at a glance.
Dates & Implementation
Current plans of educational providers.
Dates and availability are subject to change. Please refer to the linked official course page for the most up-to-date information.
Teaching & Educational Providers
Ronny Paulusch serves as an instructor or adjunct professor for this course. The course is administered and registration is handled by the respective educational provider.
Open the official course pageCosts & Services
Clearly separated.
Reported in the course
- Technical Course Content
- Product, Sensor Technology, and Consulting Units
Additional Options
- Full board: 17 € per day plus sales tax
- Accommodations: 35 € per night per person, plus VAT, subject to availability
Target Audience & Benefits
Designed for professional use.
For whom
- Sales and Expert Advice
- Career changers in customer-facing roles
- Counter and Market Managers
- Trainers and Influencers
What You'll Take Away Professionally
- Classify Products Safely
- Explaining Sensory Quality in an Easy-to-Understand Way
- Providing customers with advice tailored to their needs
- Applying Expertise to Build Trust in Sales Conversations
Official Course Information
People who understand products give more convincing advice.
Binding registration and current availability are handled by the Augsburg Butcher School.