Vienna, October 16, 2026. Where does meat come from? What does a butcher do, and why do cuts of meat look different? With “Cuts & Colours—A Meat Coloring Book,” M.E.A.T. GmbH is introducing a book that makes these questions accessible to children. In it, certified meat sommelier Ronny Paulusch combines a continuous story with coloring pages, brief explanations, and small discovery activities. The book is available for order now.
The journey begins in the farmyard and in the pasture. It takes readers through the slaughterhouse and the butcher’s workshop, all the way to a shared meal. A separate chapter introduces the profession of meat sommelier. The pages build on one another: What children first learn about animals, they later encounter again as food—during preparation and at the table.
Look closely, ask questions
This also involves looking closely. With roast beef, you can distinguish between the muscle and the outer layer of fat; with a T-bone steak, the bone is also present. The illustrations combine recognizable shapes with areas to color in. Short activities draw attention to differences and encourage children to ask questions. Additional notes are intended for accompanying adults.
Slaughter is also part of the story. A short chapter addresses the topic in a factual and child-friendly manner, covering the farm, rest areas, and the respectful treatment of animals. The book avoids graphic depictions.
“It’s just part of the process, and it would be wrong to ignore it,” says Ronny Paulusch about the chapter on slaughter.
An opportunity for businesses and families to talk
For butcher shops, the book offers a concrete opportunity to start conversations with families about food origins, ingredients, and artisanal craftsmanship. Whether given as a gift with a purchase, for an anniversary, or at Christmas, it can keep the business in the customer’s mind long after their visit to the counter. Children explore the pictures; parents find starting points for conversations about food at home.
The standard edition is available for businesses ordering 25 or more copies. For orders of 500 or more, a branded edition featuring the butcher shop’s own logo on the cover can be ordered. This turns the book into a personalized gift from the business. Volume discounts provide flexibility for different order sizes. Associations, guilds, and barbecue schools can also use it for family events, activities, or collaborations with local organizations.
Discovering and Understanding Together
In kindergartens, preschool classes, and elementary schools, the book can be used as a tool for discussion and creative activities. Coloring, observing, and discussing together give adults opportunities to build on the children’s prior knowledge and address their questions. The focus is on where food comes from, the work of the people involved, and a mindful approach to animals and food.
Bringing Professional Practice and Pedagogy Together
Cuts & Colours was developed by Ronny Paulusch, a certified meat sommelier and the creator of Conexxus®, his brand for educational materials and vocational training. He combines practical expertise in the meat trade with experience in teaching and professional development. His qualifications include the Higher Education Teaching Certificate from Harvard University’s Derek Bok Center. The coloring book is published by M.E.A.T. GmbH in Vienna, of which he is the founder.
Features, Price, and Ordering
“Cuts & Colours—A Meat Coloring Book” consists of 52 pages in DIN A4 format and is bound with a saddle-stitched spine. The interior pages are printed on 150 g/m² white offset/uncoated paper, and the cover on 250 g/m². The coloring pages are suitable for colored pencils and crayons. The regular retail price is 8.95 euros, including VAT. Separate terms apply for larger orders. Shipping to Germany and Austria is free.
At www.cuts-n-colours.com, interested readers can explore the entire book in a page-turning preview. The website also provides information about the book, ordering options, and the custom-branded edition.
Information, browsable book preview, and ordering: https://cuts-n-colours.com
Press Contact
Ronny Paulusch · M.E.A.T. GmbH
Visuals
AI-generated press images for Cuts & Colours / M.E.A.T. GmbH. The scenes shown are examples and do not depict actual client appointments.
