M.E.A.T. GmbH — Meat, Education, Ambition, Travel
M.E.A.T. GmbH — Meat, Education, Ambition, Travel
M.E.A.T. GmbH — Meat, Education, Ambition, Travel

Augsburg Butcher School · Developed by Ronny Paulusch

Sommelier Culture

A five-day intensive program that combines the sommelier's mindset, expertise in meat, and the professional art of sharing the joy of food.

Binding registration with the respective educational provider
Sommelier Culture: A Blend of Tasting, Product, and ServiceEmblem of Sommelier Culture

Course Profile

The ability to appreciate pleasure requires culture and a system.

Sommelier culture does not view meat in isolation, but rather in relation to sensory perception, aging, preparation, service, pairing, and economic responsibility. This approach creates a common language for people who professionally present and promote high-quality products.

The program was developed by Ronny Paulusch. It is held at the Augsburg Butcher School; new dates will be posted there.

Concept and content development: Ronny Paulusch. Implementation: Augsburg Meat Trades School.

The Sommelier Culture program was conceived and developed entirely by Ronny Paulusch. In Germany, the program is licensed to the Augsburg Butchers’ School. Licenses for other countries are available to qualified educational institutions.

Request a Country License

Focus Area 01

Tasting, Cutting & Service

The product and its presentation are viewed as a cohesive sensory experience.

  • Professional Tasting Procedures
  • Cut and Portion Presentation
  • Service, Presentation, and Communication Skills
  • Product-Specific Presentation

Process & Qualifications

The academic framework at a glance.

01 · ScopeFive intensive course days
02 · Learning FormatTasting, product-based activities, dialogue, and application
03 · GraduationCourse Format at the Augsburg Butcher School
04 · Special FeatureDeveloped by Ronny Paulusch

Dates & Implementation

Current plans of educational providers.

Dates and availability are subject to change. Please refer to the linked official course page for the most up-to-date information.

New dates will be announcedCurrent status of the Augsburg Butcher School

Teaching & Educational Providers

Ronny Paulusch serves as an instructor or adjunct professor for this course. The course is administered and registration is handled by the respective educational provider.

Open the official course page

Costs & Services

Clearly separated.

Current Course Fee€2,300 plus VATBased on official information from the organizer. The respective registration confirmation is binding.

Reported in the course

  • Technical Course Content
  • Tastings and Beverages Included in the Course

Additional Options

  • Full board: 100 € plus sales tax
  • Single room: 150 € plus VAT
  • Double room: 130 € plus VAT, subject to availability

Target Audience & Benefits

Designed for professional use.

For whom

  • Meat Sommeliers and Specialists
  • Culinary Professionals
  • Consulting, Sales, and Product Communication
  • Education and the Promotion of Culinary Enjoyment

What You'll Take Away Professionally

  • Conveying Sensory Profiles More Accurately
  • Bringing Together Products, Services, and Enjoyment
  • Provide a professional rationale for pairings and presentations
  • Incorporating Cost-Effectiveness into the Enjoyment Concept

Official Course Information

Product knowledge becomes sommelier culture.

The Augsburg Butcher School publishes new dates and the required registration information on its official course page.