Classify Products Safely
Origin, type, production method, aging, seasoning, texture, and quality come together to form a coherent technical framework.
On-the-Job Training
Certificate Course in Product Consulting
Product expertise in sausages and ham that combines consulting, sales, and professional confidence in day-to-day work. For companies that want to systematically train their employees and develop a reliable standard of consulting.
Discuss Training for Your TeamThe implementation and framework will be tailored to the specific project.
Product Consulting Career Path
Knowledge becomes a reliable recommendation.
01Understanding the Product→
02Reliable Advice→
03Developing Sales Skills✓
ResultA common, transparent counseling standard for everyday professional practice.
Good products don't sell themselves based on their names alone. What matters most is whether employees can clearly convey the product's origin, characteristics, quality, and uses.
Making Consulting Easy to Understand
Characteristics, uses, serving sizes, food pairings, and limitations are explained in a way that allows customers to make an informed decision.
Developing Sales Skills
Value, presentation, complaints, and product assortment logic are addressed from a professional perspective and translated into a repeatable standard.
Target Audiences
Who the program is designed for
This certification course is designed to support companies that do not want to leave product knowledge to chance and wish to reliably build consulting expertise within their teams.
Bar staff
Accurately explain product features, answer customer questions clearly, and provide clear, well-reasoned justifications for recommendations.
Sales and Consulting
Develop a common language for quality, taste, usage, value, and suitable combinations.
Career changers
Gain a systematic understanding of sausage and ham products, rather than just memorizing individual facts.
LEH, Stores, and Teams
Standardize expertise, consulting rates, and quality standards across departments and locations.
Consulting Expertise
Eight perspectives on each product
A standardized framework makes it possible to compare international product lines and directly links expert knowledge to in-store practices, customer communication, and sales quality.
Structure
From Product Knowledge to Application
Twelve learning modules form a coherent pathway to competency: from fundamentals and international product lines to consulting and quality, and on to application and completion.
Product Fundamentals and European Expertise
A shared technical vocabulary provides the foundation for accurate diagnosis and consultation.
Module 01 · Fundamentals
Raw sausage, cooked sausage, parboiled sausage, raw ham, cooked ham, and specialty products, as well as the basics of curing, smoking, and seasoning.
Module 02 · DACH
Germany, Austria, and Switzerland, featuring regional characteristics, classic examples, quality attributes, common defects, and real-world case studies.
Module 03 · The Rest of Europe
Italy, Spain, France, and other regions with ham traditions, salami and dry-cured sausage varieties, tasting notes, and food pairings.
International Product Lines
Different flavor profiles, textures, markets, and uses become comparable from a technical perspective.
Module 04 · Asia & Russia
Typical products, styles, customer expectations, distinctions, and usage in the European context.
Module 05 · United States
Deli culture, smoked meats, ham and deli styles, the logic behind smoking, texture, and uses in sandwiches, hot dishes, and cold cuts.
Module 06 · Oceania
Australia and New Zealand, covering product styles, markets, seasoning, handling, and appropriate preparation methods.
Consulting, Quality, and Value Creation
Product knowledge is translated into specific decisions regarding customer interactions, the sales counter, the product assortment, and customer complaints.
Module 07 · Sales & Persuasion
Short sentences and recommendations, categorization by customer type and occasion, and effectively handling objections.
Module 09 · Quality, Defect Patterns, and Complaints
Oxidation, dry edges, slime, and off-odors; a reliable decision-making process for quality issues; and a solution-oriented approach to handling complaints.
Module 10 · Cutting, Presentation, and Portioning
Cutting instructions and slice thickness for each product, serving suggestions for snacks, platters, and events, as well as an appetizing presentation without any gimmicks.
Module 11 · Product Line & Cross-Selling
Thoughtful pairings with bread, mustard, cheese, wine, or beer; straightforward “if…then…” logic; and clear, action-oriented language.
Transfer and documented completion
Learning outcomes become evident in real-world counseling situations and are applicable to everyday professional practice.
Module 08 · Assessment & Transfer
Real-world cases and counseling scenarios allow students to assess product safety through discussion and apply what they have learned in practice.
Module 12 · Certificate
Assessment of learning progress, documented proof of achievement, and a credential that can be used in the workplace and as part of one’s professional profile.
B2B Benefits
Greater reliability in communication. Greater consistency in operations.
The training program combines the development of personal skills with a set of standards that can be applied in day-to-day work and within larger organizational structures.
Benefits for Businesses
- Consistent language and fewer internal follow-up questions
- Shorter onboarding period for new employees
- More relevant recommendations and fewer avoidable complaints
- Less wastage with promotional and seasonal merchandise
- A scalable knowledge standard for departments and locations
Benefits for Participants
- Accurately identify products by category, production process, and aging
- Describe flavor and character precisely rather than in general terms
- Explain uses, combinations, and serving sizes appropriately
- Classifying Quality Characteristics, Defect Patterns, and Expectations
- Quickly access relevant information using a fixed grid
Implementation
Aligned with the company's training goals
The target audience, existing knowledge, product portfolio, learning materials, application exercises, and organizational framework are tailored to each specific use case. In this way, the program can train new employees, systematize existing knowledge, or establish a common standard for teams and locations.
Target audiences, roles, level of knowledge, and practical application are assessed collaboratively.
Key product areas, learning domains, and appropriate application exercises are identified.
Real-world cases and counseling scenarios apply the course content to everyday professional practice.
Learning outcome assessments and documented completion are defined for the agreed-upon implementation.
Is the program just about regional studies?
No. Regions and product cultures form the technical context. The focus is on product comparison, quality, usage, conversation skills, bar operations, and practical application in the workplace.
Is it suitable for people changing careers?
The systematic underlying logic makes it easy to get started. At the same time, the international comparison provides even experienced professionals with a clear framework for further study.
Can an entire team participate?
Yes. The B2B approach is designed to ensure that knowledge, language, and consulting standards are compatible within a team or across multiple locations.
How can learning progress be measured?
Real-world cases, counseling situations, assessment of learning outcomes, and a documented final evaluation are all part of the program’s academic framework. The specific details are determined on a project-by-project basis.
Next Step
Targeted Development of Product Expertise Within the Team
Talk to us about which employees should receive training, which product lines should be the focus, and how that knowledge should be applied in the workplace.