M.E.A.T. GmbH — Meat, Education, Ambition, Travel
M.E.A.T. GmbH — Meat, Education, Ambition, Travel
M.E.A.T. GmbH — Meat, Education, Ambition, Travel

B2B · TRAINING FORMATS AND LICENSES

Educational Formats Available for Licensing to Companies and Educational Partners

M.E.A.T. develops educational programs for companies, schools, academies, barbecue schools, associations, and institutional education partners that are designed with both technical expertise and pedagogical principles in mind. These programs can be licensed individually or as a series, integrated into existing educational and training offerings, and delivered on-site by qualified instructors.

Sausage and ham specialties at a sales counter
SAUSAGE & HAM
Aged dry-cured meats and sliced ham
PROCESSING
Premium meat and product samples on a countertop
PREMIUM PRODUCTS

Options include single-format licenses, site- and company-wide solutions, and more comprehensive educational partnerships. Upon request, M.E.A.T. provides support for implementation, train-the-trainer programs, updates, and subject-matter quality assurance.

The portfolio is intended exclusively for commercial and institutional clients. This site is not designed for direct individual bookings by private end customers.

Substance, classification, and applicable knowledge.

All formats share a clear goal: content should be easy to understand, factually sound, and practically relevant. The focus is on structured professional development and in-depth expertise—not entertainment or the event-like atmosphere.

As part of corporate and institutional training programs, the course content is designed for professionals in the skilled trades, food industry, hospitality, retail, and education, as well as for interested practitioners. It deepens participants’ understanding of products, quality, and applications.

The formats are designed for in-person delivery. Digital materials can supplement pre- and post-course activities but do not constitute a standalone online program that can be booked separately.

FORMAT PORTFOLIO

Nine sizes.
Many uses.

For companies responsible for vocational training and certification, schools and technical colleges, academies and training centers, barbecue schools, associations, and other vocational training providers. Licensing and implementation are subject to agreement; the scope and process can be customized on a project-by-project basis.

Presence-Based Product

IMSP – International Meat Sensory Program

This part-time international certification program develops professional meat sensory skills: perception, description, evaluation, calibration, and reproducible application are systematically integrated.

For your team: meat sommeliers, master butchers, purchasing, production, kitchen staff, quality assurance, and specialists with professional responsibility for meat quality.

As a mandatory B2B certification program featuring in-person training, Sensory-ID™, and self-guided tastings at tasting kiosks.

Ronny Paulusch wearing an IMSP polo shirt for the International Meat Sensory ProgramLearn about the format

Presence-Based Product

Meat Product Expertise

This program equips participants with the expertise to reliably identify, evaluate, and discuss meat quality. Aging, texture, origin, and pricing are systematically explored—for butchers, food retailers, and sales professionals.

For your offerings: butcher shops, retail companies, and educational partners that provide product knowledge and expert advice.

As a standalone course, a workplace training program, or a component of a product competency program.

A person wearing an apron and gloves is holding a piece of beefLearn about the format

Presence-Based Product

Sausage & Ham International

This program equips counter staff, sales personnel, and product managers with the skills to systematically understand, classify, and confidently sell international sausage and ham specialties. Information on origin, characteristics, production, and uses is presented in a concise, structured format.

For your program: Businesses with retail counters or specialty sales, vocational schools, and academies offering relevant training programs.

As a standalone format, a corporate format, or part of a programming block for consulting and sales.

Salami, air-dried ham, and boiled sausage on a light-colored countertopLearn about the format

On-site Finishing

Ham & Dry-Curing

The Art of Curing: This course combines a thorough understanding of raw curing, aging, and seasoning techniques for beef, pork, and game with hands-on application. Demonstrations, preparation, and sensory evaluation are all part of the curriculum.

For your services: artisan businesses, barbecue schools, vocational schools, and academies specializing in food processing and refinement.

Whether as a standalone program, an in-house training course, or part of a program series, the specific structure is tailored to each project.

Hands are sprinkling salt and spices on a piece of meatLearn about the format

Presence-Based Product

Wagyu, Ibérico & Co.

Understand, evaluate, apply: This format equips participants with the skills to classify premium and specialty varieties based on technical criteria and analyze them through sensory evaluation. Comparison, tasting, and practical application combine product knowledge with the ability to make informed judgments.

For your business: Retail, food service, barbecue schools, and educational partners offering specialized programs on premium meat.

As a standalone program, corporate program, or component of a program series; practical focus areas to be determined by agreement.

Marbled cuts of meat are compared on a work surfaceLearn about the format

On-site Finishing

How to Cut Meat Properly

System vs. Chance: This course teaches career changers and counter staff in the food retail industry how to cut beef, pork, and veal safely, as well as portioning techniques, specialty cuts, and knife selection. This includes identifying the grain of the meat, as well as the proper use and sharpening of knives.

Your program is intended for: food retail companies, skilled trades businesses, vocational schools, and in-house training coordinators.

As a standalone course for practical fundamentals, workplace training, or as part of a trades training program.

Knife and whetstone next to pre-portioned meatLearn about the format

On-site Finishing

Dry Aging in Practice

This program equips food retail teams and career changers with the skills to confidently master dry aging in the store: understanding the aging process, evaluating quality, and making informed sales pitches. The focus is on practical application in day-to-day work.

For your services: Retail companies, skilled trades businesses, and educational partners seeking training in refinement and quality.

As a standalone program, a corporate program, or part of a programming block on aging and quality assessment.

Aged beef in front of an aging cabinetLearn about the format

Attendance-Based Responsibility

Retirement Planning in the Meat Industry

This format provides a solid foundation in capital markets, specifically tailored to the skilled trades sector. ETFs, stocks, derivatives, and cryptocurrencies are explained in a clear and straightforward manner; interest and withdrawal calculators help readers understand the technical aspects.

For your program: Craft businesses, associations, and educational institutions that wish to incorporate financial literacy into their training programs.

As a standalone program, a corporate program, or a component of a programming block on corporate social responsibility.

A notebook, documents, and a calculator on a desk next to a workspaceLearn about the format

Classroom-Based Pedagogy

CONEXXUS Instructional Trainer

CONEXXUS® Didactics – Trainer is an advanced train-the-trainer program for educators who want to plan, manage, and optimize learning processes professionally. A clear didactic decision-making framework links objectives, structure, engagement, transfer, and impact.

For your program: schools, technical schools, academies, educational centers, and companies that wish to train their own instructors.

As a standalone training program or as part of an educational partnership with a related program track.

Two people are examining the structure of a cut of meatLearn about the format

Attendance-Based Responsibility

AI Expertise in Meat Processing Plants

A practical training program for the meat industry and skilled trades: easy to understand even without IT training, tool-independent, and documentable. The focus is on sound decision-making, risk identification, and traceable accountability—rather than merely operating AI systems. Humans review and validate the content.

Your offering is aimed at: meat processing companies, trading firms, associations, and educational partners that wish to develop AI expertise within their organizations.

As a standalone program, a corporate program, or part of a programming block on corporate social responsibility.

A tablet and a notebook at a workstation next to a production roomLearn about the format

LICENSING & IMPLEMENTATION

Adapt a format.
Develop a program lineup.

The licensing framework is based on format, location, number of participants, use of materials, and support needs. The appropriate solution is agreed upon jointly.

Single-Format License

For barbecue schools, academies, vocational schools, or companies that would like to integrate a specific educational program into their existing offerings.

Site or Company License

For companies and organizations that would like to use a format internally, at a single location, or for specific teams and target audiences.

Educational Partnership

For schools, academies, and educational institutions that wish to adopt multiple formats, train their own instructors, and develop a cohesive program lineup based on this.

M.E.A.T.

Subject-specific and pedagogical program design, curriculum, and instructional structure, as well as teaching and learning materials. This is supplemented by train-the-trainer programs, content updates, and subject-specific quality assurance. Optional opportunities for personal involvement include participation in kick-off events, in-person sessions, or specialized subject modules.

Licensees and Educational Partners

Organizational implementation, facilities and technical requirements, scheduling and participant coordination, as well as the selection and deployment of instructors. The partners integrate the program into their own educational or corporate offerings and assume operational responsibility for their participants.

GUIDANCE FOR YOUR ORGANIZATION

Which format is right for your organization?

Product knowledge and consulting, processing and aging, education and training, or managerial responsibilities: The professional focus links the training objective with appropriate formats.

Select your organization's area of specialization.

Education & Training

For schools, academies, and companies that want to provide professional development for their instructors and structure learning processes in a subject-specific manner.

SHAPING EDUCATION TOGETHER

It depends on the context of use.

Whether it’s a single licensing format, corporate training, or a more comprehensive educational partnership: During the initial consultation, we clarify the target audience, the context of use, the scope of the program, and the appropriate division of roles.